WQ Creative is now Third Raven & Co.
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WQ Creative is now Third Raven & Co.
Read whyFour weeks, done for you.
Book a call
Someone rings. They like you. They say they’ll jump on the website and book. Then nothing.
A referral partner asks for your link so they can send someone your way, and you send it with an apology attached. We’re actually redoing that soon.
You’re booked out for three weeks. Someone on your team has appointments tomorrow. You offer the earlier spot and the client says they’d rather wait for you.
None of those are design problems. They’re all the same problem, showing up in three places.
Right now your reputation is doing the work your website should be doing.
The instinct is to fix the surface, or to go and find more people. A redesign, more ads, more content. Both are the wrong order.
If the right person lands on your site and can’t quickly work out that you’re for them, what makes you different, or why they should trust the rest of your team, then a better looking page doesn’t help and more traffic just spreads the problem faster.
Every question you leave unanswered is work you’ve handed to the buyer. The more of it there is, the easier it becomes to choose someone else.
Brand strategy comes before design because the message decides the structure and the structure decides the build. Deciding who you are for takes a few weeks. Rebuilding around the wrong message takes far longer.
Clarity before design.
Conversion before traffic.
Direction before build.
Building is faster and cheaper than it has ever been, which is exactly why it stopped being the hard part. The hard part is the decisions. What the business should be known for. Which client it should be the obvious choice for. What to say first, and what to leave out.
AI will build whatever you tell it to, confidently, including the parts you had wrong. It has no view on your business, because it has never had to win work in it.
And when everyone has the same tools, everyone starts sounding the same.
Production is cheap. Direction isn’t.
Four weeks. One deep dive, a handful of approvals, and we take care of the rest.
We work out who you need to be the obvious choice for, what problem you own, and what makes you different.
The message, the structure and the site get built around that direction.
Search and answer-engine foundations, so the right people can find you. Third step, not the first.
A Growth Roadmap for what to focus on next, and a checkpoint at ninety days.
Unfurl EMDR, Cairns. New business. No brand, no website, no referral pathways. Within two months of launch she was getting around two website enquiries a week and roughly one GP referral a week from doctors who found her through Google. She increased her client days to keep up.
“GPs and paediatricians have been able to find me through the website she created.”
Jakara Enders, Unfurl EMDR
“It’s amazing. I get so many enquiries but having to say no is really hard. Not a bad problem to have.”
Beneath the Palms Midwifery, Cairns. Booked out for the rest of the year, and two new services launched off the back of it.
Caitlin Mason, Beneath the Palms Midwifery“We have also hired new educators because our website is so beautiful and reflects our business so much.”
Bossy Boots, Kingscliff. The site brought in educators, not just families.
Bossy Boots, KingscliffEach of those started the same way. One conversation, and an honest read on what was actually going on.
Book a callWe’ll look at where your value is getting lost, I’ll tell you what I see, and if I’m not the right person for it I’ll say so.
It’s for you if:
You’re established, good at what you do, and your clients already know it
Referrals are carrying more of the load than you’d like
You’re at capacity, or other people’s calendars aren’t filling the way yours does
You’re ready to look at what the business says, not just how it looks
It’s not for you if:
You’re still working out what the business is
You want it to look better but you’d rather not rethink what it says
You’re expecting a website on its own to create predictable growth
Being small isn’t the disqualifier. A solo owner at capacity who’s getting ready to grow is exactly right for this. Growth intent is the thing.
Most people I work with are excellent at what they do and quietly baffled that it isn’t translating.
I know that from the other side of it. I lost my job in a restructure and had to start explaining my value to people who had never met me. I wasn’t good at it. Being good at the work turned out to have very little to do with whether anyone could see it.
That’s why this never starts with design. Getting someone to choose you is a clarity problem, not a visual one.
I’m Hayley. I lead the strategy on every project personally, which is why we only take three a month.
You tell me what’s actually happening. I tell you what I think is causing it. If it’s not something I should be working on, I’ll say so.
If it’s a fit, we go deep once. That session sets the direction, and it decides everything after it.
The strategy and the site structure come to you first. If you don’t believe in the direction, you can stop there and the strategic work is still yours.
Plenty of businesses in this space can’t legally use client testimonials in their advertising. That means standards, method, credentials and how you present your people have to carry the trust instead. Most studios don’t know the rules and quietly put their clients at risk.
It’s priced as the direction, plus the thing the direction gets built into. If you only want the build, I can do it, but not well. Building before the direction is set is how people end up doing this twice.
Quoted, because no two of these are the same size. Pages, whether you need booking or anything else that has to connect to your site, and how much of your brand needs building are what move it.
Yes. A paid audit, $500, credited toward the project if you go ahead within sixty days. I go through your site and you get a report with the actions written out. Work through them yourself if you’d rather, and plenty of businesses should.
Busy is usually the reason it is. One deep dive and a handful of approvals over four weeks. If that’s genuinely not possible right now, tell me when is and I’ll hold a spot.
Not ready to talk yet? Find out what your website is actually costing you. Four questions, two minutes.
It’s every enquiry that arrived warm and left unconvinced. The referral who looked you up and never called. The person who said they’d book and didn’t.
None of it shows up anywhere. It just looks like a quiet month.
Thirty minutes. You’ll leave knowing what the actual problem is, whether or not you end up working with me.
